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| Search for: Home Contact Us Privacy Policy What to ask when choosing a financial advisor July 17, 2015 Hilda J. Rexford Studies find that there are two factors that decide how people feel about their financial situation. One is how well their investments are performing and how much money they are making, and the other is how satisfied they are with their financial advisor. Our investments performing well is completely out of our hands. It is our advisors job to make the right choices and ultimately make us money. This is why choosing the right advisor is so critical. The best way to pick the right advisor is knowing what to ask when choosing a financial advisor. Here are some questions that would be in your best interest to find out the answers to before going any further. How much will your services cost? This seems like an obvious one, but you want to find out specifics. What other fees to they charge? How often are you charged? What sort of pay model do they follow? You want to find out what the initial fee is, if any, and what percentage they will continue to collect from you. You should also find out if they are given an incentives for selling certain products or services. This can help you weed out advisors who are just trying to sell you things for themselves and not for you. What certifications do you have? There are several types of certifications and licenses that financial advisors can have. Some are harder to achieve then others. For example, the Certified Financial Planner certification is harder to achieve, while the Chartered Financial Consultant is easier due to the specifications to achieve each. Those who have earned the CFP designation successfully completed a board exam, so might have more knowledge and expertise. Other financial advisors also include CPA, RIA, and PSF. You’ll want to choose one based on your objectives. What services do you offer? This will clue you in as to what they can’t help you with. Some firms might just focus on investment advice as opposed to complete financial planning. This can help you determine if they would be a right fit for you. What kinds of clients have you assisted? Some clients have specific interests, such as philanthropy, social responsibility, or they need help after a divorce or marriage. Some advisors focus on those who are in similar situations as them or around the same age so they can better serve them. Do you have sample financial plans? Financial plans aren’t one size fits all, but this can help give you a better idea of how they work and help you decide what exactly you’re looking for. What is your investment strategy? Find out how the advisor plans to invest your money, and ask questions about their plan. There are so many different approaches to investing and this can help you determine if the advisor has the same goals in mind as you do. How much do you communicate with clients? Some advisors have yearly check-ins, or phone calls. Some will more involved. Find out where they stand and what you think you need to be successful. Finance CRM Trends July 16, 2015 Hilda J. Rexford Customer Relationship Management (CRM) is the easiest and most effective way for businesses to collect and manage their customers’ information. CRM software is a way to collect all of the information you would ever need to know in order to give your customers the best experience, all while gaining new followers and sales. CRM can collect as little or as much information as you want. Demographics, contact information, and online habits are just a few of the topics that businesses learn from their customers through CRM. Wouldn’t you like to know where your customers spend most of their time online? How about their income and family size? Or better yet, their coveted phone number or email address? You might already be collecting some of this information, which mean you are heading in the right direction and full CRM implementation is just a step away. You can collect some or all of this information through surveys, exclusive contests, newsletter sign-ups and anything that would require your customer to fill in some of their information. Once collected, you can store and use this information to your advantage. You can better serve your customers through your customer service department by understanding their concerns and needs. You can also use demographics and interest to build better marketing and advertising campaigns that would be more attractive to your target audience. Like with most thing, trend begin to develop. Here, we will explore some CRM trends that are beginning to make a name for themselves. Social media has changed the face of business and communication as we know it. Because of this, CRM couldn’t continue to be successful if it didn’t implement social media as well. After all, CRM refers to customer relationships, and some of the best customer relationships are now formed through engagement and interaction on social media platforms. Social CRM engages customers right through your company’s social media platforms, whether it be Facebook, Twitter, or LinkedIn. Social media is the easiest and often a preferred choice to interact with customers. It provides an open forum to answer questions, educate, and just have a conversation. Businesses now have the ability to use tools to track and monitor customer conversations on social media platforms in order to help them analyze their target audience and better serve them. This keeps conversation flowing and helps a company make adjusts according to their audience. Companies can even capture how often customers share their posts or “like” them. This information is often merged with other customer information into a single CRM database, and can be helpful for both customer service and marketing departments. Mobile CRM is also making a place for itself. We live in an on-the-go world, and CRM is no exception. Businesses want to be able to access their databases remotely and have their data at their fingertips. Whether they are in a meeting and want to provide numbers, or they are on the road selling advertising and need to have statistics to back up their claims, mobile CRM is becoming a favorite tool of businesses. Business Technology How can I finance equipment for my business? July 16, 2015 Hilda J. Rexford If you need equipment for your business, acquiring a business equipment loan would be a smart decision. This way, you can get any type of equipment needed for your business to run, whether it be computers, machinery, or office furniture. Anything required to run your business would qualify. If you’re familiar with car loans, then you already have a general understanding of equipment financing. The equipment would be used as collateral for the loan, and then a fixed interest rate, a term, and monthly payments would be established. Most interest rates for equipment financing loans are between 8 percent and 30 percent. This may seem like a broad window, but the cost of your...

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